期刊名称：Journal on Innovation and Sustainability. RISUS ISSN 2179-3565
印刷版ISSN：2179-3565
出版年度：2016
卷号：7
期号：1
语种：English
出版社：RISUS. Revista de Innovación y Sustentabilidad ISSN 2179-3565
摘要：Aclimate changes, scarcity of water & energy resources and global challenges, a circulareconomy (CE) offers huge business opportunities to have greener products with adequateresponse from the consumers. The pioneering companies are now leading the way on a circulareconomy, but to drive broader changes it is critical to collect and share data, spread best practice,invest in innovation and encourage consumers with adequate green product information.Therefore, this study attempts to investigate whether any awareness creating message eitherfrom the government, enterprises or media influences consumer behavior toward buying greenproducts. The finding explored positive responses of the consumer toward ecological behaviorand green purchase intention. This study argued that widespread implementation of circulareconomyapproaches would require profound changes in industrial practice and patterns ofconsumption.
