期刊名称：Journal on Innovation and Sustainability. RISUS ISSN 2179-3565
印刷版ISSN：2179-3565
出版年度：2016
卷号：7
期号：1
语种：English
出版社：RISUS. Revista de Innovación y Sustentabilidad ISSN 2179-3565
摘要：E-commerce becomes important factor of success for both large organizations andSmall and Medium Enterprises (SMEs) as it helps to reduce transaction cost, approach largeruntapped markets and avoid intermediaries. However, the published research has mainlyfocused on the role of e-commerce in large organizations compared with SMEs. Based on acomprehensive review of the past literature, we have highlighted the importance of e-commercein the SMEs, especially how it is important in the setting of developing countries and its potentialrole in the SMEs of Pakistan. Given the lack of scholarly discussion on the topic, the presentpaper will enhance the understanding on the importance of e-commerce in SMEs of Pakistan.Recommendations for future research are proposed.
