文章基本信息
- 标题：A Study of the Status and Marketing Strategies for Qingdao Shibei Fitness Clubs
- 本地全文：下载
- 作者：Mingxia wang
- 期刊名称：Asian Social Science
- 印刷版ISSN：1911-2017
- 电子版ISSN：1911-2025
- 出版年度：2016
- 卷号：12
- 期号：9
- 页码：244
- DOI：10.5539/ass.v12n9p244
- 出版社：Canadian Center of Science and Education
- 摘要：
As the rapid development of domestic economy, the new situation springs up like mushrooms in Qingdao fitness market, the study takes the most representative 10 fitness clubs as the main objects, relying on interview methods, questionnaire ways etc. to analyze the problems of product services and managements, price positions, the siting of the fitness clubs, marketing tools and other factors. We deeply discussed the existing problems of the currentQingdaocommercial fitness clubs markets, and presented more reasonable marketing strategies in order to promote the development ofQingdaofitness clubs.
- 其他摘要：As the rapid development of domestic economy, the new situation springs up like mushrooms in Qingdao fitness market, the study takes the most representative 10 fitness clubs as the main objects, relying on interview methods, questionnaire ways etc. to analyze the problems of product services and managements, price positions, the siting of the fitness clubs, marketing tools and other factors. We deeply discussed the existing problems of the currentQingdaocommercial fitness clubs markets, and presented more reasonable marketing strategies in order to promote the development ofQingdaofitness clubs.
