摘要：The topics that are valued below are a set of events that turn in favor of the ‘prosumer’ concept in the new world, in the migration from analog to digital, the issue has been advancing to a different context and the ‘prosumer’ is the main factor to investigate. Brands use digital media, which are used as a means of consumption and interaction of contained, the impact is so great that brands position what they are through these generators of experiences called prosumers. Some of them become brands into an experience without any apparent limit, the contents that reflecte through the web 2.0 are the key factor to correctly positioning the brand or otherwise, deteriorate the brand which is being discussed.
关键词：Consumer;Prosumer;The power of brands;Digital journalism;Connectivism;Hierarchies Brands;Digital Media;Social Networks.;Consumidor;Prosumidor;El poder de las marcas;Periodismo digital;Conectivismo;Jerarquías entre marcas;Medios digitales;Redes sociales.
