摘要：Success of a business can not be separated from how far can satisfy the customer. Measuring the level of customer satisfaction becomes important and very useful for companies not to compete with other karaoke places. BOX STAR karaoke as one of the businesses engaged in services, so the authors would like to know how customer satisfaction with aspects of product, facilities and services. In depth research was conducted by the 50 respondents, with respondents characteristics after the study was randomly selected male and female 44% 56%. By the age of respondents less than 18 years by 36%, 18 years to 25 years amounted to 54%, and more than 25 years at 10%. Work as a student respondents at 30%, 38% of students, employees or employees of 20% and 12% self-employed. While the number of respondents who visit the karaoke STARBOX a time until three times by 46% and more than three times by 54%. Results of the questionnaire can be concluded that the highest value of service received as many as 191, then the product occupies the second highest score with a value of 182.25, and then facility occupies the third highest score with a value of 163.28, and get the lowest score that is the price with a value of 160.75. This means that based on a survey conducted on 50 respondents, ranking their satisfaction met by service (1), products (2), facilities (3), and the price (4). Response to the fourth aspect of satisfaction is not quite satisfactory. Complaints still quite a lot of consumers and the complaints that should be responded to by the parties in the company so that consumers feel satisfied and karaoke STARBOX not compete with other firms engaged in the same.
