摘要：Keyword: music studio, these factor, the quality factor, the factor values, factor prices, the decision of using services ABSTRACT The purpose of this study is to determine the effect of the quality factor, the factor values, and factor prices on consumer behavior and to determine the most dominant influence of the quality factor, the factor values, and prices factors against the use of decision making service Flash Music Studio 141 in Jakarta Data collection techniques were done by distributing questionnaires. The questionnaire collected some 100 respondents. Mechanical determination of respondents was using simple random sampling technique. The analysis conducted reliability and validity testing, factor analysis, correlation and multiple regression. SPSS application is used to help test this model. The result showed that the value factor, quality factor, and factor prices simultaneously significantly influence the decision of using Flash Music Studio 141 service in Jakarta. While only partial quality factors that significantly influence the decision of using Flahs Music Studio 141 services in Jakarta.
Loading...
