摘要：Key words: advertising, sales promotion, publicity, personal sales, direct selling, consumers decision ABSTRACT Today, the Internet has become a daily necessity for many people from different level social-economic level in Indonesia. This is because we can access and find information from all around the world through our finger tip, fast and easy. Learning from the phenomenon that the Internet becomes a reliable source of information, the user of this media is creasing from year to year. In Indonesia, the user of the Internet grows significantly. There has been numbers of the Internet server offering high quality products. Hence, for the Internet server to lead the market, merely issuing high quality products is not enough. They should promote their products. A successful promotion can be done though a witty marketing mix consists of advertising, sales promotions, publicity, personal sales, and direct selling. The purpose of this research was to analyze the effect of variable advertising, sales promotion, publicity, personal sales, and direct selling to consumers using the Speedy decision. The research of this thesis utilized primary data from 100 respondents. The data was collected using questionnaire that has been through validity and reliability test toward Speedy users from various socio-economy levels. The sampling technique was proportional random sampling and the data was analyzed using multiple linear regression analysis. The result of the research showed that the variables of promotion mix, which consists of advertising, sales promotions, publicity, personal sales, and direct selling, collectively give impact to consumers’ decision to use the promoted product. While individually, only the variable of sales promotion showed a significant impact to the consumers’ decision.
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