摘要：Keywords: Utilization of online blogs, Small and Medium Business, Level Internet Adoption, Organizational Innovation, Communication. ABSTRACT This study aims to show the existence of differences in perception and behavior of owners of SMEs in Internet usage between before and after use of the Internet, especially blogs as one means of online sales for their business., based on the results of previous studies revealed that SMEs as a group are still limited in the use of information technology. The research method used to measure level are self-reported adoption of three adoption groups, namely (1) non adopters (nonadopter), (2) potential adopters (potential adopters), and (3) adopter (adopter). Based on observations of 10 respondents concluded that the existing level of Internet adoption (adopters and potential adopters) before and after use of the Internet, and Internet adoption provide good impact to the owners of SMEs because they think the internet adoption is very effective for the continuity of their business. Moreover, it can be concluded also that of the eleven variables related to the adoption of the internet, there are seven variables that influence, the Company Performance, Communication Intensity, Internet-Self Efficacy, Social Influence, Internet Utilization, Organizational Innovation, Actual Intensityutilization and the four variables others do not affect, the variable is Job Expectation, Attitude toward the Internet, Internet Anxiety, Facility Support.
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