摘要：The aims of this thesis are to find out form of utterances that are used in the advertisements slogan and to describe their connotative meaning in the advertisement slogans. The writer uses the Qualitative method and printed advertisements as the source of data. From the analysis, it can be concluded that forms of utterance that are used in the advertisement slogans have three utterances. i.e: word, clause, and phrase. The writer took 50 advertisements slogans of the three uttarance: 1) 6 words (12%), 2) 6 clauses (12%),and 3) 38 phrases (76%). The most of utterance that was used in the printed advertisement is form phrase. Because phrase is easy to memorize, expression and effective. Keywords : words, vehicles
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