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  • 标题:E-Learning and Social Media Motivation Factor Model
  • 本地全文:下载
  • 作者:Mohd Shafie Rosli ; Nor Shela Saleh ; Baharuddin Aris
  • 期刊名称:International Education Studies
  • 印刷版ISSN:1913-9020
  • 电子版ISSN:1913-9039
  • 出版年度:2015
  • 卷号:9
  • 期号:1
  • 页码:20
  • 语种:English
  • 出版社:Canadian Center of Science and Education
  • 摘要:The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.
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