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  • 标题:Perception of Corporate Social Responsibility by Consumers of Danmex: Mexico
  • 本地全文:下载
  • 作者:Fernando Lambarry ; Alma Fuentes ; Mara Trujillo
  • 期刊名称:Journal of Sustainable Development
  • 印刷版ISSN:1913-9063
  • 电子版ISSN:1913-9071
  • 出版年度:2015
  • 卷号:8
  • 期号:1
  • 页码:174
  • DOI:10.5539/jsd.v8n1p174
  • 出版社:Canadian Center of Science and Education
  • 摘要:The business sector is at the frontier of a new paradigm that entails assuming social responsibility for its activities from an increasing social pressure to operate sustainably. Despite a growing literature regarding this topic, is barely analyzed how consumers perceive the social responsibility of corporations, which is the purpose of this study in the company Danmex de México. The research method is based on the linear regression and correlational analysis. The results show discretionary and environmental factors with the highest incidence in the perception of the image in the corporate social responsibility at Danmex, followed by ethical and community factors.
  • 其他摘要:The business sector is at the frontier of a new paradigm that entails assuming social responsibility for its activities from an increasing social pressure to operate sustainably. Despite a growing literature regarding this topic, is barely analyzed how consumers perceive the social responsibility of corporations, which is the purpose of this study in the company Danmex de México. The research method is based on the linear regression and correlational analysis. The results show discretionary and environmental factors with the highest incidence in the perception of the image in the corporate social responsibility at Danmex, followed by ethical and community factors.
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