摘要：Normal 0 21 false false false PT-BR X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The research that follows objective to present certain passive beddings of the microeconomic of application and analysis in the environmental management of the companies. Initially a revision on the microeconomic concepts and beddings is carried through as the curve of production possibility, total costs of pollution and control, benefits and costs and delinquents and theory of the games; being, later, broached its possible influences, also with hypothetical exercises for understanding the applicability of the beddings. It is important to point out that in the broaching of the theory of the games justification of the action of the regulating agencies is demonstrated to it as agencies of implementation of environmental controls in the companies. The tools broached here are considered under the theoretical aspect, but allowing a posterior application in the management process, in the search for green productive technologies and specific certifications. The research uses as methodology the deductive method, searching for general theory of the microeconomic a specific application in the environmental management; and as procedure technician the bibliographical research. The consolidation of the applicability of the microeconomic theory in the aspects of the enterprise environmental management is verified thus, mainly for the fact that the environmental question currently influences directly the strategic planning of the organizations.
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