期刊名称:International Journal of Computer Science and Network Security
印刷版ISSN:1738-7906
出版年度:2011
卷号:11
期号:3
页码:183-187
出版社:International Journal of Computer Science and Network Security
摘要:Business/IT Alignment is one of the top five management concerns. The relationship between Business/IT Alignment and experience, satisfaction and loyalty of internal users of E-Services is not clearly determined in the research literature. We conducted a research in the banking industry to determine this relation. The result from the research is that Business/IT Alignment has a positive effect on experience. Experience is mediating this effect on satisfaction and loyalty. The most important factor for improving and sustaining Business/IT Alignment is innovativeness of IT, which must be nurtured and developed.