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文章基本信息

  • 标题:The Impact of Quality of Online Banking on Customer Commitment
  • 作者:Chakib Hamadi
  • 期刊名称:Communications of the IBIMA
  • 电子版ISSN:1943-7765
  • 出版年度:2010
  • 卷号:2010
  • DOI:10.5171/2010.844230
  • 出版社:IBIMA Publishing
  • 摘要:This article demonstrates the existence of a causal relationship between perceived quality, satisfaction and commitment in the context of online banking. The results show that the perceived quality heavily influences the commitment of customers and that this effect is direct and not mediated by satisfaction.
  • 关键词:perceived quality; satisfaction; commitment; Internet banking.
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