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  • 标题:Enhancing Tourism through Viticulture Enterprises in Douro Region: The Inov@Douro Model
  • 作者:Carlos Filipe Campos Rompante da Cunha ; Emanuel Soares Peres Correia ; Raul Manuel Pereira Morais dos Santos
  • 期刊名称:Communications of the IBIMA
  • 电子版ISSN:1943-7765
  • 出版年度:2010
  • 卷号:2010
  • 出版社:IBIMA Publishing
  • 摘要:This paper describes a business and technological model proposal, known as Inov@Douro, intended to support and to promote competitive and sustained precision agriculture practices in the Portuguese Douro Region. Our approach is based on a distributed cooperative network, tailored to meet the specific needs of viticulture enterprises which also explore tourism as a valuable national and international business source. We present the Inov@Douro model from the knowledge generation point-of-view, intended to support the multidisciplinary concept of a cooperation approach among regional partners. This model aims to represent a new working style for this unique region. As a guideline to attain the implementation of such a model, information technology and infrastructures tools are discussed in order to promote precision agriculture practices while giving valuable and dynamic tourist information to the general public.
  • 关键词:Cooperative networks; Model; Precision viticulture; Tourism
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