期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2012
卷号：46
期号：2
页码：0550-0564
出版社：Journal of Theoretical and Applied
摘要：Even though mobile technologies and wireless communication are growing at a very rapid phase all over the world, still the development of mobile commerce is hindered by a lot of aspects. Researchers all over the world are actively studying on this domain to understand the factors that affect the adoption of M-commerce. A lot of studies have recognized that �trust� is an crucial factor that impacts the adoption of M-commerce in a lot of domains, including the Small and Medium-sized Tourism Enterprises (SMTEs). Nevertheless it is not an easy task to make the customers to trust M-commerce for various reasons. Hence, based on previous studies, this paper has identified the factors that influence the customer�s trust of M-commerce adoption in SMTEs. Based on the above statement, this study has proposed hypothetical model for the purpose of studying trust and its precursors such as Familiarity with M-commerce and calculation-based trust, towards the adoption of M-commerce in SMTEs.
关键词：Consumer Trust; Developing Countries (DC); Mobile Commerce (M-commerce); Small And Medium-Sized Tourism Enterprises (SMTEs); Trust Model
