摘要：Most countr ies in Central America have HIV epidemics concentrated among men who have sex with men (MSM) and transgender women (TW), with prevalence in these populations ranging from 8% in Nicaragua to 26% in El Salvador. High levels of stigma and discrimination coupl ed with this heavy HIV burden create a major challenge for efforts to reach these populations and combat the epidemic. The Pan - American Social Marketing Organization (PASMO) developed a combination prevention intervention in Central America that delivers H IV prevention behavio u r change communication (BCC) messages, products, services, and referrals to promote improved condom and condom - compatible lubricant use, HIV testing, violence reporting and the use of complementary services. As part of this program, a n online "cyber - educator" intervention for MSM, consisting of virtual one - on - one BCC and HIV counseling and testing referrals, was launched through existing chat - rooms and websites. Participants were tracked using a confidential unique identifier code (UI C). In 2013, 7,219 MSM UICs were recorded. Created as a response to social media evolution, this intervention successfully illustrates how innovative HIV prevention education can reach populations most - at - risk for HIV.
关键词：MSM; social media; peer ; educators; HIV; Central America
