期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2014
卷号：60
期号：1
出版社：Journal of Theoretical and Applied
摘要：Perceiving the navigational performance of website visitors is an essential factor for the success in the emerging systems of electronic commerce and mobile commerce. In this paper, we propose a utility and frequency dependent algorithm for web path traversal using prefix tree structure. Here, we take the web log files and extract the details such as time duration that the user visited the web page and the bookmark information about the web page. The extracted data from the web log file of different users are considered as input to construct the prefix tree. Using this prefix tree we mine the continuous sequential pattern and discontinuous sequential pattern and we calculate the weight value for each pattern mined using the continuous and discontinuous sequential pattern. The prefix tree constructed using the existing users can be updated further with the details of new users. We compare the path traversal efficiency of our proposed technique with the existing frequency dependent prefix span technique.
关键词：Continuous Sequential Pattern; Discontinuous Sequential Pattern; Time Duration; Bookmark; Prefix Tree
