期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2014
卷号：63
期号：2
出版社：Journal of Theoretical and Applied
摘要：As game users are the main body of the gaming market, the allocation of design resources should be undertaken to meet the requirements of game users. Based on the literature on online games, this paper constructed a hierarchical system structure for online games, including three major design dimensions and nine design criteria. Then, DEMATEL with the ANP (DANP) method was adopted to evaluate the relationships among different game design items and to rank their importance, thus ascertaining the design strategy of online games. The study results show that extrinsic motivation is the most important design factor, and that game motivation can be influenced by game content design and game quality. This study suggests that online game developers invest design resources in virtual products and role customization functions, and continue to assign new game objects to game users to encourage them to continue playing the game. Additionally, there is no need to invest large amounts of resources in game content design and game quality. However, a mechanism that can satisfy users� game motivations should be added to help the game to stand out in the online game market.
关键词：Online game design; Game motivation; DEMATEL with ANP
