期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2014
卷号：70
期号：3
出版社：Journal of Theoretical and Applied
摘要：Web Mining is a demanding task that looks for Web access model, Web structures and the reliability and dynamics of the Web contents. It offers capable Web Personalization, System development, Site alteration, Business Intelligence and Usage Characterization. A latest approach is offered for the estimation of the web site hyperlink structure, where a web user advantage utility function is planned based on known assumptions. The aspire of this work is to propose and get better the Web Structure according to an effectiveness criterion. The frequencies of procedure and time division to click on a link are utilized for constructing the web user utility. Researching probabilistic behaviours have permitted quality development of the hyperlink structure, using a Hybrid GA/PSO. The planned methodology is tested on a real web site and the results are interpreted using the web user benefits by links.
关键词：Web mining; web structure mining; web content mining; Hybrid GA/PSO
