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  • 标题:SUPPLIER RELATIONSHIP MANAGEMENT MODEL FOR SME�S E-COMMERCE TRANSACTION BROKER CASE STUDY: HOTEL ROOMS PROVIDER
  • 本地全文:下载
  • 作者:NIKO IBRAHIM ; VERONICA S. MOERTINI ; VERLIYANTINA
  • 期刊名称:Journal of Theoretical and Applied Information Technology
  • 印刷版ISSN:1992-8645
  • 电子版ISSN:1817-3195
  • 出版年度:2015
  • 卷号:71
  • 期号:1
  • 出版社:Journal of Theoretical and Applied
  • 摘要:As market intermediaries, e-commerce transaction broker firms need to strongly collaborate with suppliers in order to develop brands seek by customers. Developing suitable electronic Supplier Relationship Management (e-SRM) system is the solution to this need. In this paper, we propose our concept of e-SRM for transaction brokers owned by small medium enterprises (SMEs), which includes the integrated e-SRM and e-CRM architecture, as well as the e-SRM applications and their features. We then discuss the customization and implementation of the proposed e-SRM model in a specific transaction broker selling hotel rooms, which owned by an SME, KlikHotel.com. The implementation of the e-SRM in KlikHotel.com has been successfully boosting the number of suppliers (hotel members) and hotel room sales.
  • 关键词:e-CRM; e-SRM; SME; Transaction Broker
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