期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2015
卷号：75
期号：1
出版社：Journal of Theoretical and Applied
摘要：Having personally done shopping online, it is times a greater hurdle to overcome before clicking the buy button within the e-store. Perception of the product while initially reviewing the product features and internet page changes being a �good deal� to �maybe not� when factors such as shipping and handling, time for delivery, registration, preferred payment method etc. come in after the product is added to the card right at the end of the purchasing process. The technological advancement of e-commerce in e-retailing has also triggered the retail shoppers to provide e-store facility to attain potential customers. The samples taken for this study are 210 and descriptive research design has been used. The main statistical tools used in the study are ANOVA, Chi-square. This article shall focus on the impact of demographic variables with the consumer decision buying process and how attitude and motivation have a role to play on the consumer�s �intention to buy online�
