期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2015
卷号：75
期号：3
出版社：Journal of Theoretical and Applied
摘要：Today, free trade could no longer be contained so that foreign products in circulation and into the local market in the region of the country. This condition has an impact on the products of local entrepreneurs, especially SMEs have to compete with foreign products. Circulation of foreign products or import very quickly, because it is generally supported by information and communication technology in the form of marketing online and are global market, while the marketing of local products mostly still use the physical market is regional. KKN-PPM program Faculty of Information Technology Satya Wacana Christian University implemented to community groups that is incorporated within the SME community Kendal district, Central Java province, carried out by the method of mentoring and development of market applications online. KKN-PPM goal is to provide empowerment in the field of information and communication technology (ICT) for SMEs. Targets and achievements of KKN-PPM program is MSME entrepreneurs are able to use ICT in particular creative multimedia basis for the design of product packaging labels, design market content online, and can make brend business, and able to manage the site online market independently. So that SMEs are able to the global market, to raise the potential of the area and improve the welfare of the community.
