期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2015
卷号：77
期号：3
出版社：Journal of Theoretical and Applied
摘要：There is an unprecedented growth in the number of people buying products online. Online shopping is a fast growing phenomenon in India. Indian youngsters are not only buying and selling shares online, but also buying electronic gadgets, books, air tickets, footwear and clothing. Even vegetables and groceries are being purchased online. While many Indians are certainly concerned about their privacy and would never want anyone to eavesdrop, more often they do not take precautionary measures to protect their privacy during online shopping. Many web-retailers and e-commerce portals mention about their privacy policy, but it is always in fine print on the home page and the link for the same is kept at a place which is not prominently seen by user when he or she lands on their webpage for shopping. When a person goes with online shopping he or she gives several information including personal information like name, credit card number, mobile number, age, mail address, email address etc. This makes it necessary to understand if users are aware of the privacy issues and privacy policies of the web-retailers and e-commerce portals. This study attempts to understand, if youngsters in the age group of 20 to 30 years, who shop online are aware of the privacy issues associated with online shopping, and also understand the user�s perception on online privacy during their online shopping experience. The study explores to find if there is a significant difference in the perception of online privacy during online shopping between youngsters who are Information Technology (IT) graduates and others from non-IT education background and also between genders.
