期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2015
卷号：78
期号：1
出版社：Journal of Theoretical and Applied
摘要：E-marketing front-end applications have become an important consideration for bolstering customer relationship management, customer satisfaction, and customer loyalty. Even though front-end applications are important models examining how these variables contribute to customer retention has not been widely reported in the literature. Based on this assessment the current investigation seeks to fill this gap, examining the role of seller portal personalization, electronic catalogues, shopping cart, search engine, and payment gateway in customer retention in the Jordanian telecommunications sector. The results indicate that the seller portal independently contributes to customer retention with electronic catalogues, shopping cart, search engine, and payment gateway providing support for the e-marketing front-end applications needed to support customer retention.
