期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2016
卷号：86
期号：1
出版社：Journal of Theoretical and Applied
摘要：The young Saudi entrepreneurs are adopting technology and innovation to establish an online business. They are inspired by online companies who owns no physical products except proven business process that runs by business intelligence. For example, Uber, who own no physical inventory of taxies, a retailer Facebook that owns no contents or Amazon with no inventory. One thing is common among them, which they share with their customers; Trust. The younger generation of entrepreneurs, likes to build a trusted relationship with customers have a successful business relationship. In this respect, they like to present products and services through the website which offers friendly navigation, easy to follow processes, policies, and procedures. These business processes, enhance the consumer�s positive perception towards the website and boost the required level of initial trust. This paper discusses the impact of these factors, specially the usability element towards the success of an electronic website. From the entrepreneurial perspective, the study examined that how vital it is to design a user-friendly interface and foster an initial trust to keep the consumer interested and engage in the decision making process.
关键词：Entrepreneurship; Online Business; Usability; Familiarity; Trust; Saudi Arabia
