期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2016
卷号：90
期号：1
出版社：Journal of Theoretical and Applied
摘要：The emergence of Web 2.0 applications has changed the entire landscape of information sharing and empowering every individual to create, access and sharing information through its multiple channels. These applications are generally known as social media or social web and considerably popular among student which assists them in achieving of effective learning. However, students consider this platform as a source of entertainment and use it considerably for their social interactions. This attitude of students has revolutionized these channels into a source of distraction, which diverts their attention from learning and academic achievements. Previous research mainly highlighted its importance to different aspects of human communication and students academic performance. Anyhow, less effort has been made to understand student academic use of social media and find factors that can improve student online connectivity for academic purposes and to avoid distraction. The purpose of the current study is to understand the students use of social media for academic purposes, which is the basic step in reducing students online distraction by integrating their psychological characteristics and beliefs. Data for the current research was collected through a survey from undergraduate students of top five ranking research universities Malaysia. The collected data analyzed with help of SPSS Amos (Version-20) by applying structural equation modeling (SEM) techniques. Technology Acceptance Models [1] and Five Factor Model of personality [2] were used as a theoretical approach, our finding shows that information quality is the most important factor in acceptance of social media for academic purposes. Furthermore, study limitation and future direction are also discussed.
