期刊名称:Journal of Theoretical and Applied Information Technology
印刷版ISSN:1992-8645
电子版ISSN:1817-3195
出版年度:2016
卷号:90
期号:1
出版社:Journal of Theoretical and Applied
摘要:In knowledge management (KM), storytelling is used primarily as a tool to capture and transfer knowledge that has tacit qualities. Knowledge with tacit qualities is best represented through storytelling. However, the idea of using storytelling in KM settings is less understood by organizations. Numerous academic and non-academic literatures have been published in the area of storytelling and knowledge management. From the literature survey that has been conducted, a gap in the area of storytelling and knowledge has been identified. From the literature survey, there seems to be a lack of studies conducted on a framework that integrates the storytelling elements (i.e structure, components and attributes) and KM. This paper presents the development of a KM storytelling framework that guides the construction of a knowledge-embedded story. Workshop sessions were conducted to understand how knowledge embedded stories are constructed. Data from the workshop were collected qualitatively through interview sessions. The interviews were transcribed and analyzed using an interpretive approach. This study contributes to the area of storytelling in knowledge management by bridging the gap between the concept of storytelling and its practical use in knowledge management. The outcome of this study is a framework that guides organizations constructing knowledge embedded stories hence, contributing in KM storytelling implementation in organizations.