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文章基本信息

  • 标题:CUSTOMER KNOWLEDGE MANAGEMENT: DEVELOPMENT STAGES AND CHALLENGES
  • 本地全文:下载
  • 作者:ARASH KHOSRAVI ; AB RAZAK CHE HUSSIN
  • 期刊名称:Journal of Theoretical and Applied Information Technology
  • 印刷版ISSN:1992-8645
  • 电子版ISSN:1817-3195
  • 出版年度:2016
  • 卷号:91
  • 期号:2
  • 出版社:Journal of Theoretical and Applied
  • 摘要:Customer knowledge management (CKM) is necessary for firms in order to benefit from customer engagement which is referred as active involvement in innovative product or service development. Providing customized product and enhancing quality of service and product without successful CKM is not possible. However, organizations face major challenges concerning CKM. In this study, organizational, human and technological challenges of CKM were investigated. Then, the CKM development phases in the organizations are discussed. Finally, the organizational, human and technological challenges of each phase and the main CKM process of each phase are identified. Scholars and practitioners can use this research to estimate the current CKM phase of each organization and the challenges that the firms might face during the current and upcoming phases.
  • 关键词:Customer Engagement; Customer Knowledge Management (CKM); CKM Challenges; CKM Process; CKM stages; Customer Relationship Management; Knowledge Management
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