摘要：Social media are defined as “any tool or service that uses the Internet to facilitate conversations” (Solis, 2011: 21). Since 2005, Wright and Hinson (2012) have looked at the use of new and social media in their annual studies. Their findings indicate dramatic changes in the field of public relations in that the changing technology has empowered professionals to strategically communicate with internal and external audiences. The importance of social media to the field of public relations cannot be underscored, and is essential for the operations of many organizations:“Embracing social media is no longer a strategic business option, but a necessity, and a huge opportunity” (Argenti, 2011: 1).
