期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2016
卷号：5
期号：12
出版社：Sohar University, Oman and American University of Kuwait
摘要：Bottled water is viewed as a basic food commodity, its demand has increased globally and isincreasing at high pace it has created a lot off market share. According to a report published byTransparency Market Research bottled water market was valued at USD 157.27 billion in 2013,which is expected to reach USD 279.65 billion by 2020, growing at a CAGR of 8.7% from 2014to 2020. In 2013 Asia pacific led the global market with a market share of 33%. It is expectedthat growing population, increase in exposable income, launch of newer and more attractivepackaging initiatives, rising health and wellness concerns will increase its demand. It is expectedto attain a higher CAGR of 10.5% till 2020
