摘要：The continuous development of the online environment has changed the way inwhich the young entrepreneurs could launch a startup. Thus, if 20 years ago the selling ofproducts and services involved, depending on the activity sector, the purchase and thearrangement of an appropriate commercial space and also the identification of distributors toensure the selling of products in as many outlets as possible, currently the way of approachingthe market has changed significantly. The offer is promoted through specific online tools andthe transactions are done using e-commerce platforms integrated into the entrepreneurs’websites or within the “virtual markets” constituted as independent electronic commerceplatforms, which have a large number of users and hold a significant share of the e-commercemarket. Therefore, this paper aims to clarify the role and the importance of the onlineenvironment among young entrepreneurs who intend to develop new businesses, the workingmethodology consisting in the study of secondary data relevant both nationally andinternationally. The results of this study reflect the need of approaching the Internet as theprimary means of interaction with consumers, given that most of them are more present in thevirtual environment than in TV and radio
关键词：online environment; young entrepreneurs; marketing tools; support programs
