标题：An Empirical Study Of The Effects Of Demonetization In India In The Year 2016 and Analyzing Shifting Trends in Marketing / Purchasing to The Alternative Options
期刊名称：Journal of Management Engineering and Information Technology
电子版ISSN：2394-8124
出版年度：2016
卷号：3
期号：6
页码：15
语种：English
出版社：MRES
摘要：Abstract: Demonetization is the process where government declare the currently running currency notes illegal to be tender after the declaration is made. This kind of declaration is made in the year 2016, by Prime Minister Sh. Narendra Modi. After demonetization of Indian currency notes of Rs. 500/- and 1000/- and with the limit of withdrawal of rupees from bank account and rupees 2000/- from ATMs. There was acute shortage of money in market and daily transaction was severely affected. The last demonetization was done in the year 1978 where currency notes of 5000/- and 10,000/- were abolished and in year 2016 after a long gap, but this time people have many alternatives to make transactions and make transactions like with online banking, mobile banking, online shopping, e-wallets, credit cards, debit cards, UPI [Unified Payment Interface], *99# USSD etc. There are both pros and cons of demonetization it is like refresh button in the Indian economy and flush all the dead deposited money into the economy, to the market through proper channels. The effort is for going cash less transactions and many e-wallet companies like Paytm etc. are having a good response and government is also encouraging the same. In this paper the author is going to study the effects and shifting trends in marketing / purchasing to the alternative options available in the market supported by questionnaire to better understand the market situation.
