摘要：Tourism can transcend administrative borders by bringing people closer together through the understanding of different cultures, heritages, and beliefs. Therefore, it is potentially one of the most important tools for promoting peace among the peoples of the world. The relations between Serbia and Croatia are very important for the stability of Southeastern Europe. The violent breakup of Yugoslavia at the beginning of the 1990s destroyed and severed the relations between two largest Yugoslav republics, and more importantly, relations between Serbs and Croats. Tourism development can be an efficient means for promoting peace in both these countries. In recent years, the tourism development strategy of Croatia has included efforts in trying to evoke the nostalgic and other forgotten feelings that Serbian tourists have with regard to Croatian islands and beaches. The fact that the number of Serbian tourists continued to grow over the years, especially on the Croatian Adriatic, best speaks of the success of that strategy. This paper presents the result of a survey that was conducted from December 2012 to March 2014 on 850 residents from Serbia. The study is focused on determining the image that Croatia has with potential tourists from Serbia.
