出版社：Juraj Dobrila University of Pula, Department of Economics and Tourism 'Dr. Mijo Mirkovic'
摘要：This study first reviews and discusses mobile technology issues from a global perspective, and then investigates the impact of demographic (gender, age, income), personal (ICT experience, work experience), and organisational (sector) factors related to employees on adopting mobile commerce (m-commerce) and mobile services (m-services). A survey is conducted among employees from government- and private-sector organisations for this purpose, assuming that this group plays an important role in helping to adopt new technologies in societies. Based on this survey, the results indicate that gender, experience, and sector have an impact on attitude towards using m-technologies and that such attitude has a significant effect on the actual use of m-technologies.
关键词：Mobile commerce; mobile services; demographic factors; personal actors; organizational factors
