出版社：Hrvatska akademija znanosti i umjetnosti i Književni krug Split
摘要：The text deals with the culturological effects of media representations of literary audience and an interrelation between a literary text and audience. In a contemporary cultural theory, it is known that a literary audience cannot be opined of merely in terms of an addressed group construed by the media industries. Gramsci’s hegemonic power model in the media has already taught us that the power is not exclusively „superimposed” but that it also implies a voluntary „bottom-up” consent. Eventually, the paper’s purpose is to warn against broader consequences of the acquiescence to a unilateral literary audience’s perusal or to a perusal that is usually imposed in the mass media.
关键词：literary audience; readers; perusal; representation; media
