出版社：Juraj Dobrila University of Pula, Department of Economics and Tourism 'Dr. Mijo Mirkovic'
摘要：Regarding the previous literature on the decision-making process when choosing a destination, this article tries to contribute to current literature by surveying inhabitants from the Bačka region (Vojvodina/Serbia) with respect to the aspect of place of residence on the purchase decision-making process which involves five different phases: need awareness, search for information, estimation of alternatives, decision about purchasing a tourist product or service, feedback after purchasing and discrimination coefficient. The results show that place of residence strongly affects all phases of the decision-making process. The researchers also managed to address the most sensible and vulnerable indicator of the decision-making process when choosing a destination.
关键词：consumer behaviour; decision-making process; place of residence; Serbi
