期刊名称：Revista de Estudios Empresariales. Segunda Época
印刷版ISSN：0213-8964
电子版ISSN：1988-9046
出版年度：2016
期号：2
DOI：10.17561/ree.v0i2.2997
语种：Spanish
出版社：Universidad de Jaén
摘要：La sociedad actual demanda que las organizaciones y compañías reconozcan su capacidad de ocasionar serios impactos negativos sobre el medio, en sus dimensiones social, medioambiental y económica. El presente trabajo analiza el cambio de la cultura organizativa de los directores de los establecimientos hoteleros frente a las exigencias dela Responsabilidad SocialCorporativa (RSC). El análisis factorial desarrollado representa la metodología estadística adecuada para extraer los principales motivos y razones de la adopción dela RSCen los hoteles, así como para apoyar la toma de decisiones en dicho contexto. Del estudio se deriva la importancia de invertir en acciones de RSC para incrementar la probabilidad de que una experiencia de servicio del cliente se transforme en un resultado positivo. ABSTRACT Today's society demands that organizations and companies recognize their ability to cause serious negative environmental impacts in their slopes social, natural and economic. This paper analyzes the organizational culture change of managers of hotel that establishments meet the requirements of the Corporate Social Responsibility (CSR). Factor Analysis provides the statistical methodology to adequately extract the main motives and reasons for the adoption of CSR in the hotels. The study derives the importance of investing in CR activities to increase the probability that a customer service experience becomes a positive result.
其他摘要：Today's society demands that organizations and companies recognize their ability to cause serious negative environmental impacts in their slopes social, natural and economic. This paper analyzes the organizational culture change of managers of hotel that establishments meet the requirements of the Corporate Social Responsibility (CSR). Factor Analysis provides the statistical methodology to adequately extract the main motives and reasons for the adoption of CSR in the hotels. The study derives the importance of investing in CR activities to increase the probability that a customer service experience becomes a positive result.
