摘要：This article identifies the point of view that both franchisor and franchisee have, from the perspective of Agency Theory, about their relationship and business decisions within the business model of franchising. To validate concepts postulated by the theoretical approach a Case Study was performed with the franchise Morana, in different analyze unities. The data analyze reveled important issues about the relationship between franchisor and franchisees, about the existence of asymmetric information, how it is balanced in this relationship, how the monitoring takes place and the way it is perceived by the franchisees in this network.
关键词：Agency theory;Franchising;Relationship;Monitoring;Asymmetric information;Teoría de la Agencia;Franquicia;relación;Franquicia;Monitoreo;Asimetría de información;Teoria de Agência;Franquia;Relacionamento;Monitoramento;Assimetria de informação
Loading...
