摘要：This study investigated the performance and interaction of stakeholders in the planning of the municipal tourism environment. Is characterized as qualitative, exploratory and descriptive is developed using the method of comparative case study between the municipalities of Santo André and São Bernardo do Campo / SP. Imposed by 23 attributes extracted from the stakeholders and tourism planning literature, comparative analysis of the cases detected many converging points especially regarding the identification of key interest groups, as well as divergent points between which the mobilization, delivery and stakeholder management.
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