摘要：This article presents a new conceptual and practical approach regarding the university-business interaction, based on the evaluation of LogFuture project, which was a program developed by logítica course at the Federal University of Tocantins - UFT, in partnership with the carrier Trans Kothe, for the purpose of training qualified academics to meet the demand of the company for skilled labor. While research method used was the "Case Study" framed within the qualitative approach. As data collection instrument used was a semi-structured interview. The research features all the modeling of the interaction process, from the design of the method, to the program's completion, which resulted in the hiring of more than 70% of the students who participated in the project. The expectation is that the innovative model of interaction is widespread in view of spreading even more collaborative relationships between universities and companies.
