期刊名称：Revista Brasileira de Cineantropometria e Desempenho Humano
印刷版ISSN：1415-8426
电子版ISSN：1980-0037
出版年度：2016
卷号：21
期号：47
页码：2-15
语种：Portuguese
出版社：Univ Federal De Santa Catarina
摘要：http://dx.doi.org/10.5007/1518-2924.2016v21n47p2 Reflects on the use of social media by university libraries as a tool for implementation of relationship marketing. It reflects on the need to train people to work in this new context of social media, to ensure the potential of the development of these technologies and use efficiently. It concludes that the inclusion of digital technologies such as social media, by university libraries, should constitute an essential element in the modernization of these especially with regard to organizational communication, since it is able to perform a professional work in this area faced with a society where reigns a strong virtual culture.
关键词：Social Media;University Library;Relationship Marketing;Mídias Sociais;Biblioteca Universitária;Marketing de Relacionamento
