摘要：This essay addresses O Globo’s campaign to reaffirm its authority in relation to its readers, starting with the launching of its new site in November 2011. In this space, some instruments of public participation were removed – some temporarily, others not – and all commentary on material prior to the change disappeared. The reader´s articles area was also excluded. We tried to understand what this and other changes incorporated in the site project represented for the relationship of O Globo and its readers. Key words: O Globo, webjournalism, readers, journalistic authority
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