摘要:In this paper, we discuss the discursive practices which constitutes communicative sectors in universities in relation to the use (or not) of linguistic signs. We use the theoretical principles of philosophy of language, specifically, the Bakhtin circle and communicational perspective in universities. We choose the sign @ (at sign) to guide the dialogue between the maintenance or the rupture of the standard use of language in the discursive news gender. We notice, with the research, that in official instances the @ sign will be hardly found, whereas, in counter-hegemonic discourses, of marginalized groups, the written form does not follow the socially established patterns. Keywords: communication, freedom of speech, news.