摘要：The decision to assemble products for shipment to warehouses and retail stores is typically based on a sales forecast. This article advocates that substantial savings in transportation and inventory carrying costs can be achieved by delaying product assembly until after a customer arder is received. This delay, known as postponement, is also a lasting source of competitive advantage because firms are able to ofter customers a broader assortment of models, package sizes, and colors for its products. The article first distinguishes between four types of postponement and then points to research results which suggest managerial guidelines for the identification and implementation of postponement opportunities. A numerical example is provided to illustrate the application of the postponement.
关键词：Inventory;marketing strategy;distribution;logistics;retailing;Estoque;estratégia de marketing;distribuição;logística;varejo
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