文章基本信息

标题：Adote consumidores mais velhos no marketing das artes
作者：Paulo Cesar Delayti Motta ; Charles D. Schewe
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：1995
卷号：35
期号：2
页码：23-32
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：Policies for two complex marketing questions: arts marketing and older consumers market.
关键词：Marketing;cultural marketing;arts marketing;marketing strategy;consumer;Marketing;marketing cultural;marketing das artes;estratégia de marketing;consumidor