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文章基本信息

  • 标题:Proposta de metodologia para análise dos grupos econômicos
  • 作者:Flávio Marcílio Rabelo
  • 期刊名称:RAE - Revista de Administração de Empresas
  • 印刷版ISSN:2178-938X
  • 出版年度:1996
  • 卷号:36
  • 期号:2
  • 页码:26-33
  • 语种:Portuguese
  • 出版社:RAE - Revista de Administração de Empresas
  • 摘要:This article presents some important methodological questions related to the project "Economic groups of the Brazilian industry and economy policy: structure, strategies and challenges", a joint research involving the Instituto de Economia da Universidade Estadual de Campinas and Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas (EAESP/FGV). It analises the corporate strategies of these groups based upon the concepts of sinergy, core competences and core products and the possibility of creating a useful tipology to study corporate control and diversification strategies as well. The human resources management is considered a relevant element to understand the strategical behavior of economic groups.
  • 关键词:business groups;corporate strategies;sinergy;core business;core competences;grupos econômicos;estratégias corporativas;sinergias;negócios básicos;competências básicas
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