摘要:This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.
关键词:Strategy;practice;levels of analysis;challenges;international perspectives;Estratégia;prática;níveis de análise;desafios;perspectivas internacionais