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文章基本信息

  • 标题:O Ambiente das díades de canais de marketing: um arcabouço para análises comparativas
  • 作者:Ravi Singh Achrol ; Torger Reve ; Louis W. Stern
  • 期刊名称:RAE - Revista de Administração de Empresas
  • 印刷版ISSN:2178-938X
  • 出版年度:2006
  • 卷号:46
  • 期号:3
  • 页码:94-109
  • 语种:Portuguese
  • 出版社:RAE - Revista de Administração de Empresas
  • 摘要:The authors expand upon the political economy framework, pointing out how environmental factors may influence and affect the marketing channels' structure and dyadic processes. The resulting general view provides a comprehensive foundation for development of theories on this topic.
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