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文章基本信息

  • 标题:Escala multinível e multidimensional para confiança on-line
  • 作者:Maria Jesús López Miguens ; Encarnación González-Vázquez ; Paloma Bernal Turnes
  • 期刊名称:RAE - Revista de Administração de Empresas
  • 印刷版ISSN:2178-938X
  • 出版年度:2014
  • 卷号:54
  • 期号:2
  • 页码:187-200
  • 语种:Portuguese
  • 出版社:RAE - Revista de Administração de Empresas
  • 摘要:This paper examines the nature of the construct of consumers’ trust toward the electronic channel of their financial institution. Through a study of a total of 372 individual users of Internet banking in Spain, we have managed to develop a third-order measuring instrument that integrates a total of seven dimensions. The exploratory and confirmatory factor analyses were used to test the validation and reliability of the proposed scale. Findings provide useful information to professionals who seek to identify how customer's trust is formed in the online channel and in the financial sector.
  • 关键词:Scale; trust; online banking; users; validation.;Escala; confianza; banca electrónica; usuarios; validación.;Escala; confiança; operações bancárias online; usuários; validação.
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